What Are Progressive HR Directors Measuring?

We were delighted to invite culture and employee experience specialists We Are Unity to speak at our recent Ask The Expert lunch. Ben Bars (CEO) and Reetta Makinen (Head of Culture & Performance) shared examples of how they are helping their clients become more future-focused and drive better business outcomes with culture, data and performance metrics.

• Understanding Your Organisation’s Performance Gap

A key element to success is identifying the performance gap between your current culture and the culture you need to deliver on your business strategy.

Progressive organisations are not only benchmarking their culture against business strategy but quantifying the commercial value their HR initiatives have on financial growth.

• Prioritising Your Employee Experience (EX) Investments Based on Commercial Value

Marketing developed the concept of customer experience (CX) a decade ago and in recent years organisations have increasingly turned to EX strategies to support their people and culture initiatives.

While EX is now commonplace, many businesses are not considering the commercial implications of their EX strategy.

Savvy organisations are designing EX strategy based on desired business outcomes such as sales revenue, market share and product development; quantifying the value their EX investments have made on overall business performance.

• Evolving Traditional HR Metrics of Risk and Compliance Towards Those That Measure Pace, Growth and Innovation

HR has been reporting on headcount, safety, employee engagement and staff turnover for decades now, all of which rightly focus on risk, and compliance. However progressive HR leaders are now aligning their metrics with the commercial priorities of the business as opposed to simply benchmarking against other organisations’ engagement scores.

Future-focused HR leaders are reporting on new metrics that report on growth, the pace of the organisation and brand reputation. Furthermore they make their EX technology decisions based on the end-to-end capability and breadth of support required to affect deep change, as opposed to features and functionality alone.

We Are Unity shared unique perspectives and inspired the audience about what’s possible when you demonstrate the commercial value of people & culture.