Modern work — from waiting tables to crunching numbers to designing products — is about solving brand-new problems every day, flexibly and collaboratively. But as BCG’s Yves Morieux shows in this insightful talk, too often, an overload of rules, processes and metrics keeps us from doing our best work together.

Structures, Processes, systems based on KPI’s, proxies, reports and analysis are creating a culture focused on clarity, measurement and accountability.  Setting us up for what? Failure.

In this thought provoking talk, Yves suggests that the winning team is not necessarily the one with the best talents, but the team that collaborates and cooperates to achieve its common goal.

Meet the new frontier of productivity:  Cooperation.

Yves Morieux thinks deeply about what makes organizations work effectively. A senior partner in BCG’s Washington D.C. office and director of the BCG Institute for Organization, Morieux considers how overarching changes in structure can improve motivation for all who work there. He calls his approach “Smart Simplicity.” Using six key rules, it encourages employees to cooperate in order to solve long-term problems. It isn’t just about reducing costs and increasing profit – it’s about maximizing engagement through all levels of a company. Morieux has been featured in articles on organizational evolution in Harvard Business Review, The Economist, The Wall Street Journal, Fast Company and Le Monde.