Ben Bars explains how to build your EVP

As part of Peoplecorp’s ‘Ask the Expert’ series, Ben Bars, Head of Agency, Eight Steps West recently presented an entertaining event on EVP. Having worked with a diverse range of clients including Cathay Pacific, Yahoo 7, Energy Au...

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The Lessons Behind the Marshmallow Challenge

The Marshmallow Challenge is an exercise in collaboration, innovation and creativity.  The task is simple: in 18 minutes, teams must build the tallest free-standing structure out of 20 sticks of spaghetti, one yard of tape, one yard of string, and o...

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